Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products. In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and...Read more
Important Innovations Start with an Important Problem
By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Did you ever get the spark of an idea and think, “This is really good? Should I get a patent?” Over 60% of Americans say they’ve had this experience. But for those that try to move...Read more
What Compels YOU?
By: Jennifer McHenry Google Chrome has released several of these short vignettes that make viewers stop and pay attention. By all rights, these videos are commercials. So, why do people seek them out to watch them, and share them with their friends? The creators put videos, images, music and words together that make viewers feel powerful empathetic connections...Read more
What to Look For: Fresh Eyes, Not New Landscapes
How many times have you heard people say, “We’re looking for unarticulated needs”? This has become a bit of a cliché, because it’s easy to say. But, how many of us really understand what this means? It’s like the image of the iceberg that we often use to...Read more