Tag Archives: Research

Empathy = Power for Change

Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products.  In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and...
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What Compels YOU?

By: Jennifer McHenry Google Chrome has released several of these short vignettes that make viewers stop and pay attention. By all rights, these videos are commercials. So, why do people seek them out to watch them, and share them with their friends? The creators put videos, images, music and words together that make viewers feel powerful empathetic connections...
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