Category Archives: Articles

How to Make the Research Visible in Your Organization

Through participating in fieldwork activities, you connected with your customer by interviewing and observing them. Now, it is time to move the data forward within your organization. By engaging in some post-fieldwork activities, you will help others on your research team and company to make the most of the customer connection.

Data Organization and Documentation

You have collected nominal data, that is, observations that cannot be quantified or put in any meaningful order. However, there are many useful ways to organize your notes so that they are helpful in the next phase of data analysis...

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Moving the Data Forward: Synthesis and Analysis

The Affinity Sort: A way to gain a fresh perspective from the same old data

In the 1970’s I worked for Ditto as the Market Research guy. We made little printing machines that were popular in schools for 75 years until xerography killed off the technology. We would get...

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