I was surprised to discover that this little workbook was being used by a team of writers to outline and divide up responsibilities for a rapid turn-around book. This is a process document. It is a guide. The content is all yours and while it was designed with new product and service development in mind, it has proven to have value in a broad range of innovation and design efforts.
We would truly appreciate your feedback.
p.s. Please look for an extended Appendix with more excursions and examples next month!