Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products. In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and...
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Empathy = Power for Change
How many times have you heard people say, “We’re looking for unarticulated needs”? This has become a bit of a cliché, because it’s easy to say. But, how many of us really understand what this means? It’s like the image of the iceberg that we often use to...