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Teledyne
Water Pik Misting Massage
"Innovation Focus's quick response to our needs was tremendously appreciated (and a relief.) Having had prior experience with Innovation Focus and the professionalism of the organization gave us confidence in moving forward with the concepts generated in the Discovery & Innovation Program."
Alan Kaufman, Vice President, Marketing, Waterpik
Task
After researching and evaluating current trends, Waterpik made the decision to concentrate on developing new shower head product platform concepts that provide the best showering experience and value.
Process
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Trends Meeting with Waterpik marketing professionals to list and prioritize key consumer wants and needs |
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Technology Session with Waterpik engineers to uncover applicable technologies and competencies |
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Innovation Session with 21 participants including consumers, external designers and marketers, and Waterpik specialists - Over 140 concepts were generated |
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Validation and concept refinement consumer sessions |
 Outcome
Two years after the session, Waterpik was ready to introduce their new product. The showerhead has seven unique and adjustable settings that address consumers' interest in being able to adjust the coverage, force and shape of the shower spray. A mist and pressure control feature exists to allow the user to "turn their shower into a spa."
Castrol North America
Hunting for Hunting Grounds
Castrol’s objective was to align the organization around a shared proprietary “future pull” vision. Their plan was to identify and prioritize three to five breakthrough new business opportunities as well as discovering and implementing an initial wave of revenue opportunities. Front-end research consisted of Delphi Interviews, Day-In-the-Life Research and Slingshot™ Groups. Each of the eight members of Castrol’s core team participated in these research efforts. A two-day Model Building session started with 197 Hunting Grounds and narrowed down six key areas to use for the Invention Session. After defining four very rich and diverse areas and being unable to adequately combine them into one task, the team took an unconventional approach and chose to have four one-day brainstorming sessions, each with an individual task. Different outside resources were used for each session to represent different demographic groups. This project generated over 500 new product concepts, four concept portfolios and four long term/short term paths for opportunity, all of which are currently in developmental stages.
"The Innovation Focus approach was the most comprehensive creative exploratory I've been involved in. The Day-in-the-Life experiences and Slingshot(tm) Groups opened the door to new possibilities we hadn't thought of--several of which have been taken to the product development stage." Dan Fazendin, Marketing Manager New Products
Avery Dennison
Discovery & Innovation
Front-end Technology & Trends research led to an Invention Session and then Developmental Focus Groups. A portfolio of seven ideas from the Divider Exploration Sessions were implemented throughout the development of Avery Big Tab(TM) Dividers. The product has been launched and is now on the market.
Kimberly-Clark
Consumer Research
Before launching the Huggies diaper line, Kimberly-Clark focused on marketing and research and developemnt through a Deep-Needs Model Building session and Slingshot (TM) Groups.
Volunteers for Medical Engineering
Pro-Bono Invention Session
Every year, Innovation Focus facilitates a one-day Invention Session with the VME
organization. This one resulted in two patent-pending products--a special sports wheelchair and a device for wheelchairs to assist in avoiding precipices.
British Airways
Slingshot™ Groups
Redesign of business class service including "The Seat that Cradles You."
Eastman Kodak
Hunting for Hunting Grounds
Developed introduction strategy for APS camera and the design of the second-generation single use camera.
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