A very high percentage of human energy and attention is expended in vision. Visual stimuli, such as art, photos or objects certainly help to foster creativity in a group, but for some people visual stimulus is essential. In an innovation session art completes the package in creating stimuli for all types of learners - kinesthetic, auditory and visual. Most people learn and retain more when there is a combination of all three types of stimuli.
Has your company ever spent too much time, money and effort on a poorly defined development project that is languishing, becoming an NPD “Zombie Project”? These projects are still sitting on a corner of your desk, sucking resources from other projects but you can’t quite kill it.