Zero-ing in on Stage Zero with a Delphi panel can help ensure that your company doesn’t kill a big opportunity early.
The growing trend of using video to capture qualitative market research interviews has become a double-edged sword. On the one hand, you have the ability to go back and understand the subtleties of a remark or action or gesture; on the other hand, however, is the guilt that comes from simply not having the time to revisit past studies.
No matter how good our stages and gates processes may be, we must work on the right idea – the right ‘it’. How can we do better in that regard? Consider a new paradigm from Alberto Savoia, Engineering Director and Innovation Champion at Google Inc. and his collaborator, Jeremy Clark, President of FXX Inc.