The March 2011 PDMA Philadelphia Chapter Meeting on Rebuilding Lego was held on the 45th floor of the Comcast Center. Ninety attendees were each given a small pack of six Lego pieces and asked to make a duck - no peeking at your neighbor! An amazing thing happened - almost no two ducks were constructed alike!
Frustrated directors of NPD from diverse companies are reporting underwhelming results from new product offerings. Diagnosis: Evidence of risk-averse leadership and use of processes that limit creativity and deliver only incremental ideas into the pipeline.
Chris Miller Delivers a Conversational Presentation as a Regional Expert
“Fail fast, fail often, move on, and no recriminations…” or perhaps there is another point of view. It is important to know when to cut your losses, but it is also important to give ideas “hang-time.” You can always say “no” in the name of efficiency, yet keeping an idea up in the air, allowing it to float, can yield value.