Public-Private Collaboration Eases Business Travel
New Checkpoint Bag Saves Time and Hassle
Delivering something of real value to market often means bringing together the conflicting interests of many stakeholders. We helped bring together Homeland Security and a manufacturer of laptop bags to help business travelers.
Reconnecting With A Classic
Knouse Foods Updates Apple Sauce To Meet The Needs Of Boomers
In January 2008, Knouse Foods approached Innovation Focus to develop a portfolio of products for their new product pipeline that included products targeted specifically at the Boomer generation. The challenge was how to update their classic products to reconnect with Boomers and meet their changing needs.
Refreshing A Product Line
Teledyne Waterpik Uses the Voice of the Customer to Reinvigorate their Product Line and the End Use
Since its founding in 1962, Teledyne Waterpik brand has become synonymous with the world’s top personal and oral healthcare products.
Reinventing the Dollar
Western Union finds new ways to use the Voice of the Customer as a compass for future opportunity
Innovation Focus helped the Western Union product development team to form a deeper understanding of families living on less than $25,000 per year. Ethnography Coaching – Prepared WU for face-to-face contact with families at home. Ethnography – Understanding beyond the WU core product. WU found out what really matters. One person on the research team described the consumer visit as, “the best [two hour] investment our company has ever made.”
ReVia Brings New Hope
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years