A Sample Client List

Innovation Focus has served hundreds of clients, across many categories, from Consumer Package Goods, to Retail, to Services, to Healthcare.

Bringing Literacy to a Younger Audience

Bridging The Gap Between Consumer Products For Children And Educational Literacy

Clickstart, from LeapFrog, is an award-winning, child-sized wireless keyboard and mouse with appropriately designed games that interface with your television. Clickstart™ simultaneously introduces core preschool competencies and basic computer skills to give children an advantage into organized education.

Discovering the Future for an Iconic Product

The Hershey Story

If you’ve ever met Chris Miller, founder of Innovation Focus, you know that his favorite story, the one that quintessentially captures his practice and success in new product development, is the Hershey story. In the mid 1980’s the Hershey Company needed to develop a truly long-range product vision to drive R&D innovation projects. The challenge was to invent the Kiss for the year 2000! 

Discovering the Sweet Spot for Product Positioning

Beneo Palatinit introduces their specially engineered sugar to the United States of America

In 2005, Beneo Palatinit introduced Palatinose into the European market where it has had success as a sweetener in products that can take advantage of proven claims. The proven claims about this naturally sourced isomaltulose are that like sucrose it is fully digested and provides the same caloric value. But unlike sucrose, Palatinose offers slower digestion and absorption for a more balanced, longer- lasting supply of energy and a higher level of fat burning. This product has little effect on blood sugar levels or insulin, and is kind to teeth.

Divide and Conquer

Avery tests the boundaries of dividers

Avery began in 1935 with the advent of the first self adhesive label. Ever since, Avery has continued its history of inventing new and useful products used in every day life by virtually everyone worldwide. Among their successes: first pressure sensitive adhesive stamp, printable labels, and diaper closure tapes. Avery is the owner of multiple international brands.