The second in the PDMA Toolbook series for New Product Development was published in 2004. It contains juried chapters written by product development experts that explain tools in such a way that you can use them immediately by applying the information provided. In part 2, chapter 8, Chris Miller and his co-authors Barbara Perry and Cara L. Woodland provide a clear process to apply anthropological and ethnographic tools to the discovery process for the purpose of uncovering deep consumer insights that you can use to develop meaningfully differentiated products.
Over 30 Years of Inspiring Innovation
