PDMA Toolbook 2

PDMA2The second in the PDMA Toolbook series for New Product Development was published in 2004. It contains juried chapters written by product development experts that explain tools in such a way that you can use them immediately by applying the information provided. In part 2, chapter 8, Chris Miller and his co-authors Barbara Perry and Cara L. Woodland provide a clear process to apply anthropological and ethnographic tools to the discovery process for the purpose of uncovering deep consumer insights that you can use to develop meaningfully differentiated products.

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