This first PDMA Toolbook for New Product Development was published in 2002. It contains juried chapters written by product development experts that explain tools in such a way that you can use them immediately. In part 1, chapter 2, Chris Miller has written about Hunting for Hunting Grounds – a method for improving your front end of innovation process for new business development. Chris works you through, in detail, the four step process for creating a series of high-probability, new-revenue-stream business opportunities.
Over 30 Years of Inspiring Innovation
