The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle.
Ideation in the new product development process is intensely focused. It is best when it is fact-based, fast, fun, and flexible. Ideation, or brainstorming, uses both technical and market knowledge gained during the early steps in the NPD Discovery process to yield a portfolio of possible product candidates. Getting Lightning to Strike: Ideation and Concept Creation, written by Christopher W. Miller, is a chapter that offers a step by step guide for the team that seeks to manage an aggressive ideation process.