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We offer a variety of workshops and seminars designed to energize your team to move ahead with its growth initiative. In our interactive seminars  we
effectively blend theory and real-world examples to give attendees the tools and confidence they need to act on their newly gained knowledge.
Our workshops are fast-paced, fun and informal, yet focused on your learning goals. We believe in learning by doing, and we strive to have each participant use the techniques being discussed to meet a real challenge that they are facing.
Each of our courses can be adapted to meet specific client requests. Here are some workshops that we regularly conduct.
New Product Concepts Course
This course is designed to assist you and your team in developing a set of targeted ideas for your new product development process. The text for the course is "Developing New Product Concepts" by Christopher W. Miller, Ph.D., Founder of Innovation Focus.
Topics include:
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Creativity and innovation |
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Concept creation |
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Concept selection |
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Developmental thinking |
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Planning for action |
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Selling your ideas internally |
Creating the Customer Connection: Ethnographic Research Training
In-depth understanding of your consumers and their environment is one of the most important factors in creating a product or service. This high-energy interactive workshop will help you to understand new and exciting tools of connecting with your customer using methods taken from anthropology and ethnography. Experiential learning and case studies will be used to teach the basic theories and techniques used in field and participant observation. You will learn to recognize the customer's voice and put that voice into action in your approach to business.
Topics Include:
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Personal biases and how to manage them |
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Building a relationship with your consumer |
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Developing an interview guide for practice research |
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Observation and interviewing techniques |
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Debriefing and data processing methods |
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Recruiting for ethnography |
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A practice on-site immersion and debrief exercise |
Hunting Grounds Workshop
The Hunting for Hunting Grounds Workshop is a fast paced session on how to structure the front end of the New Product Development process. We often call this the Fuzzy Front End. H4HG is about taking the fuzz out and provide real structure and visionary direction to the next generation of your NPD process.
Focused Innovation Technique™
For organizations seeking to create a customer-centric culture, the FIT can be a part a an aggressive approach.
Product Development: The Basics of the Fuzzy Front End
 This course will give you an overview or refresher on the fundamental aspects of the front end of the product development cycle. The course applies to marketing, technology and manufacturing with an emphasis on understanding the principles of product development
processes and discerning what's right for your firm.
Topics include:
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Focusing on customer needs |
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Using the customer to help evaluate and develop potential offerings |
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Building high performance teams for new product development |
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Finding the right NPD process for you company |
The Creative You
Through this workshop you will develop your personal creativity and learn tips and techniques to introduce creativity to all levels of your organization. Through actual hands-on training your team will gain the confidence and ability they need to creatively and successfully tackle any task.
Topics include:
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Tips and techniques for fostering creativity |
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Benefits
of creativity |
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History and examples of successful uses of creativity in business |
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Relevance and transference of skills to your needs |
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