|
|
|
|
Marketing Research and Consultancy
IF Research brings custom marketing research capabilities to the Innovation Focus toolbox. This new arm of the company is about combining the experience of Innovation Focus in helping companies create new product ideas with a complete set of marketing research tools to evaluate, build and maintain those new product ideas by leveraging information from consumers.
 IF Research is a marketing research consulting firm focused on the development, implementation, and nurturing of new products, including the articulation of brand identity and the strategic management of brands. We base our new product and brand insight on our deep knowledge as senior marketing research executives for Fortune 50 brands, combined with our broad consulting experience in helping define and build new products and brands for a range of companies from start-ups through some of the best-loved brands in the world. We are a full service, hands-on research provider.
We work with clients from a wide range of industries, sizes, and stages in brand development.
Areas of Expertise
IF-Research is a full service marketing research firm that can address a full range of both qualitative and quantitative research needs. Below is a list of our particular areas of expertise and strength.
- Qualitative Research
Moderation of focus groups and individual interviews among all target audiences including in depth experience with kids and teens
Ethnography - in depth experience with "in context"ethnographic research: observational, in-store, and in-home qualitative interviewing and contextual analysis.
- Quantitative Research
- New product development
- Concept screening testing systems
- Product development testing
- Volume potential estimation and forecasting
- Introductory tracking and on-going tracking
- Advertising Research
- Positioning development
- Advertising evaluation
- Advertising tracking
- Brand equity measurement and tracking
- Market structure and segmentation
- Evaluation of product/process changes on existing products
- Shelf life determination
- Integration of syndicated scanner data with consumer data
- Marketing Research Administration
Organizational consulting - MRD management and visibility
Data Collection
We will use the most appropriate and cost efficient method to collect data depending upon project objectives. We can use any of the following methods:
- Qualitative Methods
- Individual Depth Interviews (1-1's)
- Dyads (pairs)
- Mini-Groups
- Focus Groups
- Ethnography (observational or interview)
- Mystery Shopping
- Quantitative Methods
- Central Location Tests
- Home Use Tests
- Phone
- Mail
- Internet
If you need an experienced moderator/facilitator for focus groups, 1-1's, or ethnographic research, please call us. We've been moderating and facilitating qualitative research for about 15 years. Our experience includes consumer packaged goods and services, business to business and professionals. Ethnographic approaches in general and qualitative research among children and teens are areas in which we have particular expertise.
From a quantitative research standpoint, we offer can offer up-front design consultation, back end data analyses, interpretation, and implications for action, or, more importantly, the whole package from start to finish. Among our areas of strength are new product development, market structure/segmentation, and advertising development and evaluation.
Adding value is what we do best. Over the years, we've encountered just about every marketing or research issue imaginable. We can put our experience to work for you. We'd be happy to supply references.
We can promise you a working relationship that is productive, responsive, friendly, and not without a sense of humor.
How can we help you?
Contact Us
IF Research
111 E. Chestnut Ave.
Lancaster, PA 17602
717-394-2500
717-394-3500 (fax)
Website: http://www.innovationfocus.com/
|
 |
|
|
|
