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At Innovation Focus, we incorporate many kinds of artwork into our facilitated ideation programs. Art inspires ideas. Colorful and quick visual reminders produced before, during, and after ideation sessions make the experience more understandable, engaging and memorable for all participants. After the session, carefully designed art boards are used for focus groups and internal development of concepts.
Posters--Art for Ideation
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Our artists create colorful posters to illustrate the various dimensions of the project. Sources include market trends, technologies, future scenarios and hunting grounds of opportunity. |
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These large illustrations help all participants to understand the scope of the task in order to offer task-focused
ideas. |
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Posters are also used for specific exercises-focusing ideation on a specific target market or tackling a particular problem or opportunity. |
Rapid Image Logos-for Concept Retention and Sorting
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An Innovation Focus artist will draw a one-minute rapid image for every concept as the writer reports it to the full group during ideation.
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Concepts and their rapid image logos are displayed on a large wall for constant review and consideration.
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Art functions as "brain glue"-attaching images or "logos" to all the concepts helps participants recognize, retain and sort ideas. |
Detailed Art Boards and Concept Drawings-for Presenting the Selected Portfolio of New Products
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Detailed post-session art boards of your concept portfolio create the visual record of the process and results.
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Art boards can be used as a selling tool to management, internal teams and potential partners.
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Concept art boards used in developmental focus group research illustrate the initial stages of a product still on the drawing board.
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All of these kinds of artwork will clarify your objectives and enhance your project. Art facilitates task explanation and idea retention. Art adds color and intrigue. And it's fun!
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