Category Archives: Articles

Creating the Customer Connection

Understanding your customer and their background is the most important thing to any organization creating a valued product or service. Organizations can spend years making products that customers don’t really need or want. Other organizations spend large sums of money making sure the products they create actually meet a customer need. After the...

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Invent, Innovate, Improve, or Die – Part II

 

Product and process invention, innovation, and giant step-change improvement are essential to survival

By Christopher W. Miller, Ph.D. and Gary C. Graziano, AIA In our last article we wrote about the metamorphosis taking place inside GE as CEO Jeffrey Immelt turns up the heat on growth oriented invention, innovation...
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Invent, Innovate, Improve, or Die – Part I

Product and process invention, innovation, and step-change improvement are essential to survival.

Growth by other than acquisition requires a business to invent, innovate, or radically improve its processes or products and services. Even acquired businesses must invent, innovate, or improve to survive and thrive. According to a...
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Time for Launch

Every Crew Member has a Role - Get Ready and Get Help

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA You only get one chance to make a good first impression. Last month, we discussed the preparation to launch. Now, let’s pull the trigger. Using methods we’ve already...
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