Category Archives: Articles

Time for Launch

Every Crew Member has a Role - Get Ready and Get Help

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA You only get one chance to make a good first impression. Last month, we discussed the preparation to launch. Now, let’s pull the trigger. Using methods we’ve already...
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Out to Launch

 

Will you cast your new innovation adrift, or send it deftly into prosperous markets?

   

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA

  Whew! You’ve finally cleared the technical hurdles, run the manufacturing gauntlet, and endured trial by finance as we...
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Fit the Manager to the Moment

Most can manage some of the people all the time, but not all of the people all the time

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Motivation trumps personal style but if you have a highly motivated person in the right job, a job that fits...
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Create Superior Value

3D Strategies for Successfully Charging More than Your Competitors By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Every business shares the same goal: creating superior economic value (ROI) by finding and maintaining a competitive advantage. Value is created when customers are willing to pay more for a product...
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