Category Archives: Articles

Out to Launch

 

Will you cast your new innovation adrift, or send it deftly into prosperous markets?

   

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA

  Whew! You’ve finally cleared the technical hurdles, run the manufacturing gauntlet, and endured trial by finance as we...
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Fit the Manager to the Moment

Most can manage some of the people all the time, but not all of the people all the time

By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Motivation trumps personal style but if you have a highly motivated person in the right job, a job that fits...
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Create Superior Value

3D Strategies for Successfully Charging More than Your Competitors By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Every business shares the same goal: creating superior economic value (ROI) by finding and maintaining a competitive advantage. Value is created when customers are willing to pay more for a product...
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Moving From Myth to Management

Thirty Years in the Serious Business of Building a Customer Connection and Innovation Management
By: Christopher W. Miller, Ph.D., NPDP In the 1970’s and 80’s I had the pleasure of serving as an employee in two Fortune 500 firms, Philips Electronics and ATF-Davidson Ditto (White Consolidated Industries), as a product development practitioner. We had luxuriously long development cycles,...
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