Recent Posts by ifadmin

Exercises to Improve Observation

Exercise 1: Memory

  • Study a random picture for one minute
    • Cover the picture
    • Make notes on what you saw

Exercise 2: Detail and Note Taking

  1. Look at that same picture
  2. Take notes while looking at the picture
    • Notice small...
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Being a Field Observer

Before you begin your journey to observe your customers and better understand their needs and environment, you need to know how to take functional notes. The functionality of these notes will make a difference later on when you come back to revisit them - two days later, two months later or two years...

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Developing your Research Design

Last month, we discussed how important it is to identify your personal and company biases. The next step in connecting to your customer is to develop your research design.  Your research design is your map of how you plan to collect, analyze, and interpret your data.

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