Recent Posts by Anne Orban

Design Thinking Vs. Strategic Thinking

Why Design Thinking Has Difficulty Delivering Breakthrough Value

By: Anne Orban, M.Ed., NPDP Design thinking occupies a useful space, and that space has its limitations.  I mention limitations because when design thinking is employed to solve a new product development problem, the result is incremental – the ‘next thing’, not a highly differentiated new thing. This happens...
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