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No silver-bullet’ metric for innovation! The art is in building the suite.

At the 2009 Product Development and Management Association’s Annual International Conference, McKinsey’s presentation on innovation metrics was very well attended by delegates. The McKinsey perspective on innovation metrics is that there is ‘no silver bullet – the art is in building the suite’. Associate Partner in McKinsey and Company’s Cleveland office, Christopher Musso, noted that innovation...
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