The Secret to Innovation

The secret to innovation is that there is no secret. There is, however, a formula – but by no means is it hidden. Companies that have found the “secret” tend to repeat their innovation success. Innovation is not “magic”; it’s not “rocket science”. Innovation is not the province of a selected few creative guru’s. Innovation...
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Giving VoC Wisdom a Second Look

Quantitative research data gives us the facts; qualitative builds the wisdom to use those facts. Nearly eight years ago Kirk Ward, VP of Consumer Information at Hershey Foods, and I sat at the local bar over an end-of-day beer. Beer One - We saw a world where qualitative “experiential knowledge” was becoming increasingly scarce and quantitative...
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