Being a Field Observer

Before you begin your journey to observe your customers and better understand their needs and environment, you need to know how to take functional notes. The functionality of these notes will make a difference later on when you come back to revisit them - two days later, two months later or two years...

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Developing your Research Design

Last month, we discussed how important it is to identify your personal and company biases. The next step in connecting to your customer is to develop your research design.  Your research design is your map of how you plan to collect, analyze, and interpret your data.

You are Human and Humans are Biased

Observing and experiencing is a part of everyday life. You have been doing it since the day you were born, and it helps you to learn. For example, you may have learned from experience not to touch the hot burner on the stove by touching it when the stove-top was hot...

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