Experiential Learning vs. Qualitative Research

Experiential learning, discovery through experience, is generally a subconscious act and an integral part of everyday life.  You have been doing it since the day you were born, and it is the primary way you learn.  For example, you may have learned from experience that when you spin around, you get dizzy. You could have also learned this...

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Communication Principles

There are many different ways to communicate with your customer. Good communication relies on relationship building, nonverbal communication, listening versus hearing, clarification and confirmation. This month, we will discuss ways to build those skills. We will also give you some communication rules to follow when initiating your research.

Exercises to Improve Observation

Exercise 1: Memory

  • Study a random picture for one minute
    • Cover the picture
    • Make notes on what you saw

Exercise 2: Detail and Note Taking

  1. Look at that same picture
  2. Take notes while looking at the picture
    • Notice small...
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Being a Field Observer

Before you begin your journey to observe your customers and better understand their needs and environment, you need to know how to take functional notes. The functionality of these notes will make a difference later on when you come back to revisit them - two days later, two months later or two years...

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