Empathy = Power for Change

Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products.  In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and her enthusiasm for its value to companies with lackluster new product performance.

Empathy = Power for Change

1 Response

  1. Thanks, Anne, for pointing out the mind-liberating power of humor. It’s true. I’ve found that this cognitive asset gets overlooked by consultants who love humor for a different reason: it’s taken as a sign of group bonding, which is the case, but isn’t the value of humor to the thinking process. Regards, MJKing

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