Concepts in Naming – Chapter 5

Setting the Criteria

It is important that you start your naming process with four to five basic criteria in mind. To do this, I recommend that you generate a list of many possible criteria and then sort these down to a manageable group.

You will do this by starting with a list of wishes for what you would like the name to do for you.

Occasionally, my clients will have trouble with wishing for things. The taboo started early in our culture:

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