How Naming is Special
The primary distinction is in the generating and selecting of criteria for naming and in the need to do at least a preliminary name search. Unfortunately, for those of us who are brainstorming purists, the way in which the names will eventually be evaluated needs to be established early in your process. For many types of problems, setting your criteria early will dramatically limit your search for solutions. Limiting yourself through early problem definition is particularly harmful if you believe that defining the problem is more than half of the solution-the process of defining limits. One of the first limits you will discover through task definition is that your ability to solve the problem by redefining it is gone.