Create Superior Value

3D Strategies for Successfully Charging More than Your Competitors By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA Every business shares the same goal: creating superior economic value (ROI) by finding and maintaining a competitive advantage. Value is created when customers are willing to pay more for a product...
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Moving From Myth to Management

Thirty Years in the Serious Business of Building a Customer Connection and Innovation Management
By: Christopher W. Miller, Ph.D., NPDP In the 1970’s and 80’s I had the pleasure of serving as an employee in two Fortune 500 firms, Philips Electronics and ATF-Davidson Ditto (White Consolidated Industries), as a product development practitioner. We had luxuriously long development cycles,...
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Ignite Innovational Buzz

How to Focus upon Problems Worth Solving
By Christopher W. Miller, Ph.D. & Gary C. Graziano, AIA It takes about 6.7 years, on average, for a good idea to get to market and achieve profitability, which means that many ideas take even longer to get there and most ideas take...
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Concepts in Naming – Next Steps and Action Planning

We need to have a long heart to heart about taking this new name of yours out from under the bushel and letting its light shine. Introducing a new name or a new concept into any organization is tough; names are the toughest. So, let's be diplomatic about this… you know that thirty foot banner...
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