Innovation Focus Competencies Snapshot
Innovation Focus has spent more than twenty years creating and developing trademarked programs that meet B2B and B2C companies’ innovation needs. Whether your company is searching for new business opportunities, hoping to create a new cutting-edge product and service, or interested in extensive consumer research, we can design and facilitate a program specifically for you.
Customer Insights
Creating The Customer Connection™
Step into your customer’s world to uncover insights within their natural environment using Ethnography or Consumer Immersion.
Slingshot Group™ Process
Gain insights on consumer perspective through focus groups and work to develop solutions on the spot with brainstorming sessions immediately following the discussion. Group includes consumers and expert resources working together.
Delphi Interviews
Interview experts and thought leaders to uncover emerging market trends and technologies related to your business.
LIFEbytes Online™
Bringing Qualitative Research to Life
A Google-like search and browse functionality for your video-taped consumer research
New Product Development
Discovery & Innovation™
Discover customer insights and develop innovative new product concepts
The Discovery & Innovation program generates new ideas/concepts for products and services. This program incorporates market trends, emerging technologies, Voice of the Customer data, generation of insights to develop big areas of opportunity, innovation cycle, initial strategic decision-making and concept development.
Lightning Strike™
Focused Ideation Session
Quickly generate ideas and concepts with our Lightning Strike accelerated ideation program.
Focused Innovation Technique™
A customizable idea generation and refinement process that uses fast, focused ideation, creative excursions, and group exercises to generate an abundance of concepts in a short amount of time.
New Business Development
Hunting For Hunting Grounds™
Hunt for new business opportunities
Hunting for Hunting Grounds draws its inspiration from the wisdom of ancient nomadic tribes who sought new lands before the resources in their existing hunting grounds were depleted.
This program allows you to discover new grounds for growth and explore new areas of business. Walk away with viable paths for new opportunities.
Training
Training is preferably an integral part of a project with a clients’ teams. We offer:
- Making the Customer Connection™
- Developing New Product Concepts™
- Hunting for Hunting Grounds™
- The Creative U™
- NPDP – New Product Development Professional Certification